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Marteso documentation

Marteso is an App Store Optimization platform built for indie iOS developers and mobile teams. It gives you keyword rank tracking, AI-assisted metadata suggestions, competitor intelligence, and release workflow tools — all in one place.

What Marteso does

CapabilityWhat it gives you
Keyword trackingDaily rank positions across 180+ storefronts, with popularity and difficulty scores
AI metadataTitle, subtitle, keyword field, and description suggestions with confidence scores — approve and push directly to App Store Connect
Competitor analysisMonitor competitors per app — their ratings, review counts, and metadata
AnalyticsDownloads, impressions, page views, sessions, revenue, and conversion funnel — broken down by country and date range
Build automationConnect a GitHub repo so Marteso automatically builds your IPA and generates screenshots on every push
MonetizationManage App Store subscriptions and in-app products directly from Marteso
LocalizationReview metadata and keyword performance per storefront to keep each market's strategy separate

How these docs are organized

  • Getting Started — first-time setup: connect an app, run keyword discovery, read the dashboard
  • Guides — workflow playbooks for keyword research, AI metadata, build automation, and localization
  • Reference — troubleshooting, changelog, and support
  1. Connect your App Store app and let the first data sync complete.
  2. Discover your first keywords using the Discover Keywords button.
  3. Check the keyword dashboard after the first ranking update (usually within 24 hours).
  4. Open Keyword research once you have baseline data.
  5. Review pending AI metadata suggestions and push approved ones to App Store Connect.

Who Marteso is for

Marteso fits teams that:

  • Ship iOS apps on the App Store and want organic growth without paid UA dependency
  • Need to manage ASO across multiple apps or markets without a dedicated ASO agency
  • Want metadata changes to go through a review and release process, not ad-hoc edits

A solo indie developer can run the core keyword + metadata loop in under 15 minutes a week. Larger teams can add the localization workflow to coordinate across markets and releases.